its all coming up peaches

The concept needs to be stronger. Our 'story' is focused on two models. One boy and one girl. We are the only group (so far) who is using a boy, which is in my opinion quite silly because female models are not the only models in the fashion industry and we should embrace it, not run away because styling a boy, or putting make-up on a boy is more difficult. Anyway, our models will have to look like each other for us to get the undertone of incest in the shoot. (the incest comes from back to basics. Basically, living with no need for the modern world. The closeness that living on a commune portrays. That feeling of family/community. Some are related, some are not but they are all family. This drove the converstation onto incest, being in love with a sibling or a parent like in'Ma Mere' by Christofe Honore where a boy finds out his lover is his biological mother.

We came to an agreement that this was possibly too much for the project so to have the undertone of incest there needs to be a link so we are using Goldwell hair dye to produce a colour on the extreme side of natural. Personally I was hell bent on having this colour



but I was talked round to having a yellow orange colour(and coincedentally the same shade as my own hair)





We thought a little more about our tutorial with maggie and what she said about a "borrowed identity". It is not one copying another, instead it's more a mutual, shared identity evoloving together.

a little too much love

The decision making process.

We were pretty set on just naked to be about the self and what the self is in the eyes of the individual. Following your own instincts, being with whoever you want, dressing however you please. But then this idea of ambiguous relationship kept coming up. Is it a boy and boy? Girl and girl? Boy and girl? Are they friends? Lovers? Siblings? It just made sense. The current economic climate means there is less money. Less money to spend on clothes and luxury items so people start to share clothes with their partners, siblings, friends. There becomes one interchangeable wardrobe, there is no heirarchy of fashion, trends become obsolete because its all been done to death.

The notes from our meeting 19/10/09:

story: (how we got to the idea) JUST NAKED -- back to nature -- comune living|family| sheltered life| naieve| manson esque (?possibly?) -- ambiguous relationships -- possible suggestion of... incest/loving family little too much/boyfriend grirlfriend or friends...

fashion angle:

home made
unaffected by trend
recycled
carbon neutral for 2010
hand me downs
economic climate, recession, trying not to spend


notes from maggie.....

borrowed identity, minimal wardrobe to share between the couple. possibility for film direction, cutting to each model in same clothes (we thought possibly stop motion animation of the clothes swapping between models as they stand still). the blurring because of the ecomomy..trying not to spend too much money or being wastefull.
closer to their roots , sharing wardrobe.

look for reference for ambiguity in

art
fashion designers
textuality, textures an materials
designers..products, graphics etc
architecture
music

look to trends for hair in 2010 catwalks..men and women.

Lots to do to form a strong concept.

all that glitters....

So my group for the Goldwell Project rock. We are so on it. We had a few meetings in the first few weeks to discuss our initial thoughts from the briefing at the Academy.

I took notes from the breifing to post on our group progress site, this is what they are asking from us:

just naked is a reaction to the economical recession, our over consumption and sustainability issues. this = humble luxury

it is about refined simplicity and authenticity.

clear and organic shapes harmonising with natural and essential colours.

catch phrases from the film and power point were:

'back to yourself'

'made of emotion'

'in love with coolness' (bahhhahahaha)

'limit to what you need'

elements, sustainability
pure, light, sincere
pastels, nude, sheer
nothing harsh or strong

essentials (the dodgy mood board..)

white cotton, simple linen, felt, recycled paper, new generation plastics and materials..plastic form potatoes..

minimalistic organic shapes
architecture and shape
art/fashion and colour
floral elements....the foliage technique for colour

the overall theme is COLOUR and what is current for 2010.

remember this is the first year that more than one model was present in the frame and movement was allowed. also the first for kissing, interaction (albeit the fakest of fake interaction) and the back of the head being a main shot.


Our initial response was a word map:




JUST NAKED - self - identity - what you are - emotion - laughter
| |
nature - beauty - bodyform
| |
humble luxury - recession - back to basics
| |
unconvention - rebel - freedom-------------incest


These are the notes from class with Maggie and what our lecturers want us to do from the brief sheet:

the project has an overall theme of SELF-EXPRESSION and INDIVIDUALISM for 2010
alongside the just naked theme of goldwell. your challenge is to expand on this and develop a story based on notions of desire and authenticity using skills in colour, creativity and art direction.

meltdown

I cant concentrate. I have been sat in IT at Lime Grove listening to the delightful first years trying to grasp photoshop and browsing asos while being the noisy little shits. SHUT UP!!! All I want to do is find a place to sit and read and get my head together for my desire tutorial. But no. Every room is locked. So I am here, trying to block out the nonsense and think of my topic for desire. What is desire? What do I desire? Why do I desire? How do I desire? How does desire relate to everyhting in the world?? Who cares?? Sorry. Im disgruntled. I want to go to bed for a thousand hours. I have nothing to show. My main areas of interest at this point are as always, psychology, spirituality, buddhism (which I must must must learn more about!) and the emotional side of everything. I am frustrated that I just dont know where to begin. I dont understand theorists and how they all intertwine. I have no opinion that can be decribed in comprehensible english. Maybe I should go back to school and re do English Higher. AAGGGHHHHHHHH!!!!