So my group for the Goldwell Project rock. We are so on it. We had a few meetings in the first few weeks to discuss our initial thoughts from the briefing at the Academy.
I took notes from the breifing to post on our group progress site, this is what they are asking from us:
just naked is a reaction to the economical recession, our over consumption and sustainability issues. this = humble luxury
it is about refined simplicity and authenticity.
clear and organic shapes harmonising with natural and essential colours.
catch phrases from the film and power point were:
'back to yourself'
'made of emotion'
'in love with coolness' (bahhhahahaha)
'limit to what you need'
elements, sustainability
pure, light, sincere
pastels, nude, sheer
nothing harsh or strong
essentials (the dodgy mood board..)
white cotton, simple linen, felt, recycled paper, new generation plastics and materials..plastic form potatoes..
minimalistic organic shapes
architecture and shape
art/fashion and colour
floral elements....the foliage technique for colour
the overall theme is COLOUR and what is current for 2010.
remember this is the first year that more than one model was present in the frame and movement was allowed. also the first for kissing, interaction (albeit the fakest of fake interaction) and the back of the head being a main shot.
Our initial response was a word map:
JUST NAKED - self - identity - what you are - emotion - laughter
| |
nature - beauty - bodyform
| |
humble luxury - recession - back to basics
| |
unconvention - rebel - freedom-------------incest
These are the notes from class with Maggie and what our lecturers want us to do from the brief sheet:
the project has an overall theme of SELF-EXPRESSION and INDIVIDUALISM for 2010
alongside the just naked theme of goldwell. your challenge is to expand on this and develop a story based on notions of desire and authenticity using skills in colour, creativity and art direction.
